E-Commerce Trends: What to Expect in the Digital Marketplace

The digital marketplace is changing, and that’s good news for brands and consumers. E-commerce is evolving and adapting at an accelerated pace to meet customer demands. As a result, we’re seeing new technologies being embraced by both sides of the aisle—brands are pushing boundaries with new innovations to provide customers with experiences that feel more like real life than ever before.

Social media and mobile wallets are becoming key components to e-commerce.

Social media and mobile wallets are becoming key components to e-commerce. Social media platforms like Facebook, Instagram, Twitter and YouTube allow you to reach a large audience of potential customers. As the use of mobile devices continues to increase, so does their popularity as payment methods at checkout counters.

Mobile wallets are becoming increasingly popular because they offer consumers convenience and security in one convenient package. Consumers can use their phones as virtual wallets by storing credit card information on them so they don’t have to carry around physical cards all day long while shopping in stores or online at an e-commerce site like yours!

Digital assistants will be the next big thing in e-commerce, but not anytime soon.

It’s no secret that digital assistants are becoming more popular and useful. They can help you shop online and in stores, they can answer questions about the weather or your favorite sports team, and they’ll even read you a bedtime story if you ask them nicely (or so we’ve heard).

But what does this mean for e-commerce? For starters, it means that people are spending more time with their digital assistants than ever before–and that trend is only going to increase as more people buy into these technologies. It also means that these devices will make it easier for shoppers who want to interact with brands via voice commands or text messages rather than typing out long emails or filling out forms on websites themselves.

Artificial intelligence, augmented reality and 3D technology will all make their way into your shopping experience.

AI is already being used in e-commerce to help consumers make better purchase decisions. It can help you find the right product and even recommend complementary products that you may want to buy.

AI will also be used for automation of certain tasks such as customer service or inventory management, freeing up your time so that you can focus on other areas of your business.

Augmented reality (AR) is another technology that will have an impact on the way we shop online. AR allows users to see how products would look in their homes before they buy them by overlaying images onto real life objects via smartphones or tablets. This allows shoppers who are unsure about what size or color would work best for them before making a purchase decision based solely on information provided by retailers’ websites/apps alone–which could lead them into buying something they don’t really need!

Chatbots are the new AI, but consumers are still skeptical about using them.

Chatbots are the new AI, but consumers are still skeptical about using them.

Chatbots have been around for a while now, but they’re still something that many people don’t know how to use or even see as a viable option for getting information and purchasing products online. However, there’s no denying that chatbots are an increasingly popular way of interacting with brands on social media sites like Instagram or Facebook Messenger.

Voice-activated shopping is on its way.

Voice-activated shopping is already happening. According to a recent study by Google, 68% of consumers use voice assistants to shop, and that number is only going to grow as more people purchase smart speakers.

Voice-activated shopping will become the future of e-commerce because it allows customers to quickly and efficiently buy products without any friction or hassle. If you’re looking for an example of how this could work in practice, take Amazon’s Alexa or Google Home: You can ask either device questions about products or services, place orders through them (with payment details stored in your account), track your delivery status and more–all with just your voice!

Augmented reality will soon be integrated into e-commerce experiences for brands and products.

Augmented reality will soon be integrated into e-commerce experiences for brands and products.

AR allows you to showcase your brand’s products in an interactive way, which can make customers more interested in what you have to offer. You can use AR to provide them with information about your product, such as its price or size, or even show 3D models of the item they’re looking at buying. It also gives them an opportunity to see how the product works before making a purchase decision–this could prove especially beneficial if there are complex components involved in using certain items like furniture pieces or appliances (for example).

Retailers are making huge investments in virtual reality to provide customers with an immersive shopping experience.

Retailers are making huge investments in virtual reality to provide customers with an immersive shopping experience. The technology has been around for years, but it’s only recently that retailers have seen enough value in VR to begin implementing it at scale. Customers can try on clothes and shoes, see how furniture and appliances look in their homes, or even test out a car before they buy it.

E-commerce shoppers already expect an immersive experience when they go online: Amazon Prime Video offers thousands of movies and TV shows; Netflix subscribers stream tens of millions of hours per day from their living rooms; Google Maps allows users to virtually walk through cities all over the world without ever leaving home. And now retailers want their customers’ experiences with them–and competitors–to be just as engaging as these other popular apps and platforms are proving themselves to be (and more).

Customers’ expectations are growing, and so are the ways marketers and brands can meet them with new technologies like AR and VR, chatbots and voice activation

Customers’ expectations are growing, and so are the ways marketers and brands can meet them with new technologies like AR and VR, chatbots and voice activation.

In a recent survey conducted by Hubspot, it was revealed that 75% of consumers want to engage with brands on social media. What’s more interesting is that over half of these consumers said they would prefer to communicate directly with companies through their favorite social media platforms rather than pick up the phone or email them directly. This demonstrates just how important customer service has become in this digital age–and how much more customers want from businesses than just good products at competitive prices (although those things are still important).

These findings should serve as a wake-up call for businesses across all industries: if you’re not providing quality customer service now, then someone else will take your spot as soon as they know what it takes!

Conclusion

In the next few years, we’ll see even more innovation in e-commerce. As customers’ expectations grow, so do the ways brands and marketers can meet them with new technologies like AR and VR, chatbots and voice activation. Read more